Projects – Archetype Beard Co.

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Case Study 5

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BEARD OIL

BEARD BALM

MOUSTACHE WAX

CRAFT BEER'D SOAP

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Small-batch, artisanal beard and moustache grooming supplies for the modern gentleman. Order the new Beard Balm Brush from Amazon at the link below👇🏼

The sign reads: “Hello Ladies. Do you enjoy sme

The sign reads:
“Hello Ladies. Do you enjoy smelling last night’s dinner on your gentleman’s facial fur? (didn’t think so) We got the stuff to get it smelling gooood!”
That’s why we’re bringing it to the ladies @womansclubsp for Sip & Shop Soirée this weekend on December 2nd from 5-9pm. Featuring a wine bar, light bites, live music, over 20 creative and independent small businesses to shop from, plus a silent auction and a raffle all for a small cover of $15. Find the link to purchase your ticket in my linktree.
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#beardoils #beardbalm #moustachewax #beerdsoap #beardsoap #beersoap #colonelangus #archetypes#archetypebeardco #pogonotrophy #wordporn #pogonotrophist #beardo #shopsmallbusiness #supportsmallbusiness #shoplocal #shopindependent #southpas #sipshopsoiree #womansclubsp

When you’re running late but you got your displa

When you’re running late but you got your display down pat 💪🏼 Just kidding. I was actually early today!
It’s a beautiful clear day out in @oldpasadena for @jackalopeartfair Day✌🏽
Come out and shop small for all your holiday shopping and support local small businesses.
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#beardoils #beardbalm #moustachewax #beerdsoap #beardsoap #beersoap #colonelangus #archetypes#archetypebeardco #pogonotrophy #wordporn #pogonotrophist #beardo #shopsmallbusiness #supportsmallbusiness #shoplocal #shopindependent #pasadena #oldpasadena #jackalopepasadena #jackalopeartfair

Lookatthis!! 👀

“Out of the mouths of babes…” . . . . #bear

“Out of the mouths of babes…”
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#beardoil #beardbalm #moustachewax #beerdsoap #beardsoap #beersoap #colonelangus #archetypes#archetypebeardco #pogonotrophy #wordporn #pogonotrophist #beardo #shopsmallbusiness #supportsmallbusiness #shoplocal #shopindependent #pasadena #oldpasadena #jackalopepasadena #jackalopeartfair

It’s that time again! Join me this weekend @jack

It’s that time again! Join me this weekend @jackalopeartfair and get your holiday shopping started right. So save the date, keep an umbrella handy and come talk beards with me all weekend long and stock up on your favorite beard care.

🌎 WHERE: Central Park, Old Pasadena
🗓 WHEN: November 18th & 19th (10am-4pm)
🎨 WHAT: Shop 200+ local handmade artisans. Free admission, family friendly activities, and food trucks!
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#beardoils #beardbalm #moustachewax #beerdsoap #beardsoap #beersoap #colonelangus #archetypes#archetypebeardco #pogonotrophy #wordporn #pogonotrophist #beardo #shopsmallbusiness #supportsmallbusiness #shoplocal #shopindependent #pasadena #oldpasadena #jackalopepasadena

What is it?!? Is it balm? Is it a brush? No! It’

What is it?!? Is it balm? Is it a brush? No! It’s a Beard Balm Brush! The revolutionary way to apply Beard Balm has just dropped today. No more sticky, waxy hands when you style that facial bush. Just pop off the lid, brush it through and you’re on your way! Order now on our Amazon store via the link tree.
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#beardoils #beardbalm #moustachewax #beerdsoap #beardsoap #beersoap #colonelangus #archetypes #archetypebeardco #pogonotrophy #pogonotrophist #beardo #shopsmallbusiness #supportsmallbusiness #shoplocal #shopindependent #fairewholesale #fairewholesaler #faire

Here’s a quick reminder of the two forthcoming a

Here’s a quick reminder of the two forthcoming and final popups scheduled for October that are happening just before the new product drop on Halloween.

*** Saturday 10/21 @southpasflea from 9a-3p ***
And
*** Sunday 10/29 @thepatchworkshow from 11a-5p ***

New Product Drop Coming 10.31.23 💀🎃👻

New Product Drop Coming 10.31.23 💀🎃👻

Word of the Day: Pogonotrophy (n.)- The act of cul

Word of the Day: Pogonotrophy (n.)- The act of cultivating, growing, grooming ... one’s facial hair.
So does that make me a pogonotrophist? Where are my pogies at? My beard-os?! Should we make Beard Word of the Day a regular thing? What do you guys think?

Also, spooky season popups are confirmed for 10/21 @southpasflea from 9am-3pm and 10/29 @thepatchworkshow from 11am-5pm. You won’t want to miss out!
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#beardoils #beardbalm #moustachewax #beerdsoap #beardsoap #beersoap #colonelangus #archetypes#archetypebeardco #pogonotrophy #wordporn #pogonotrophist #beardo #shopsmallbusiness #supportsmallbusiness #shoplocal #shopindependent #southpasadena #fleamarket #longbeach #dearhandmadelife #patchworkshow

Last minute popup announcement! This one creeped u

Last minute popup announcement! This one creeped up on me but we’re set to be @southpasflea this Saturday 9/16!
*****
The @southpasflea is back for another
great event! Around 30 booths of vintage clothing, art, pottery, candle, vinyls and more!

Location: 920 Meridian Ave, South Pasadena, CA 91030

Time: 9 am - 3 pm

Live music from 1 pm - 2 pm 💃🏻

Hope to see you all there!
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#beardoil #beardbalm #moustache #moustachewax #beerdsoap #beardsoap #beersoap #colonelangus #archetypes#archetypebeardco #pogonotrophy #shopsmallbusiness #supportsmallbusiness #shoplocal #shopindependent #southpasadena #fleamarket #vintage #vintageclothing #pottery #vinyl

No markets planned for the next couple of months o

No markets planned for the next couple of months or so😢 But you can always find us online. 🔗 is in the bio.
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#beardoil #beardbalm #moustache #moustachewax #beerdsoap #beardsoap #beersoap #colonelangus #archetypes#archetypebeardco #pogonotrophy #bearded #beardcare #beard #beardsofinstagram #beardstyle #shopsmallbusiness #supportsmallbusiness #shoplocal #shopindependent

Due to an unforeseen family emergency Archetype Be

Due to an unforeseen family emergency Archetype Beard Co. will not be joining today’s Corks & Hops. But please enjoy the festivities already in progress. Cheers 🍻🍷

Whatever you’re doing this weekend, it should in

Whatever you’re doing this weekend, it should include @corksnhops tomorrow from 3-8p in Crestline. Various local breweries and wineries will be there sampling their very best creations as well as local artisans and makers to compel you to shop small. For tickets hit the 🔗in their bio.
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#beardoil #beardbalm #moustache #beerdsoap #beardsoap #beersoap #colonelangus #archetypes#archetypebeardco #pogonotrophy #bearded #beardcare #beard #crestline #corksnhops #shopsmallbusiness #supportsmallbusiness #shoplocal #shopindependent

It’s that time of the season once again! When we

It’s that time of the season once again! When we head up to the sun-kissed mountaintops of Crestline for the annual @corksnhops Beer and Wine walk. Sample a plethora of beers and wines from some of the best breweries and wineries in the region and shop small from dozens of local makers and artisans as you’re shuttled up and around a crystalline mountain lake.
Visit the link in Corks and Hops’ bio for tickets nefore they’re all gone. See you at the top!
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#beardoil #beardbalm #moustache #beerdsoap #beardsoap #beersoap #colonelangus #archetypes#archetypebeardco #pogonotrophy #bearded #beardcare #beard #beardsofinstagram #beardstyle #shopsmallbusiness #supportsmallbusiness #shoplocal #shopindependent #crestline #corksnhops

It’s that time of the season once again! When we

It’s that time of the season once again! When we head up to the sun-kissed mountaintops of Crestline for the annual @corksnhops Beer and Wine walk. Sample a plethora of beers and wines from some of the best breweries and wineries in the region and shop small from dozens of local makers and artisans as you’re shuttled up and around a crystalline mountain lake.
Visit the link in Corks and Hops’ bio for tickets before they’re all gone. See you at the top!
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#beardoil #beardbalm #moustache #beerdsoap #beardsoap #beersoap #colonelangus #archetypes#archetypebeardco #pogonotrophy #bearded #beardcare #beard #beardsofinstagram #beardstyle #shopsmallbusiness #supportsmallbusiness #shoplocal #shopindependent #crestline #corksnhops

Catch us tomorrow @foragemarkets in Silverlake! Sh

Catch us tomorrow @foragemarkets in Silverlake! Shop small and support local makers and artists. Happening at @eatatjewel on 654 N. Hoover St. from 11a-5p. See you there!
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#beardoil #beardbalm #moustache #beerdsoap #beardsoap #beersoap #colonelangus #archetypes#archetypebeardco #pogonotrophy #bearded #beardcare #beard #beardsofinstagram #beardstyle #shopsmallbusiness #supportsmallbusiness #shoplocal #shopindependent

Here’s the answer to a lot of pop up customers’ questions that we get. “How do I use beard products?
Just follow these easy steps for a great looking beard.

Tutorial footage courtesy of our honorary bearded Ambassador @big_dog_joe of @mtlowebrewing
It was just his birthday so we are celebrating him today!
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#beardoil #beardbalm #moustache #beerdsoap #beardsoap #beersoap #colonelangus #archetypes#archetypebeardco #pogonotrophy #bearded #beardcare #beard #beardsofinstagram #beardstyle #shopsmallbusiness #supportsmallbusiness #shoplocal #shopindependent

Father’s Day is this Sunday. But you forgot to o

Father’s Day is this Sunday. But you forgot to order that Beer Soap Pint online and now it’s too late!! 😱 Don’t stress it. Head down to @mtlowebrewing and pick some up now. And don’t forget to grab an exfoliating soap saver for only $1 more for a longer lasting bar and maximum suds. Also while you’re there, just order couple of pints 🍻 Its a win-win all around!
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#beardoil #beardbalm #moustache #beerdsoap #beardsoap #beersoap #colonelangus #archetypes #archetypebeardco #pogonotrophy #bearded #beardcare #beard #beardsofinstagram #beardstyle #shopsmallbusiness #supportsmallbusiness #shoplocal #shopindependent #fathersday2023 #fathersdaygiftguide

Beer Pint Soaps are now available online at the li

Beer Pint Soaps are now available online at the link. Or if you’re local, walk into @mtlowebrewing all this week to pick some up as well as choose from a plethora of last minute gift ideas they have for pops for his special day.
The Beer Pint Soaps are made with 4 of their delicious brews - “The Hills Have IPA”, “Honeyngton Hef”, “Bungalow Blonde Ale” and “Tears of 1,000 Apricots”. All of them are formulated to wash dad clean -beard or no beard. But we wouldn’t recommend he try to drink them.
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#beardoil #beardbalm #moustache #beerdsoap #beardsoap #beersoap #colonelangus #archetypes#archetypebeardco #pogonotrophy #bearded #beardcare #beard #beardsofinstagram #beardstyle #shopsmallbusiness #supportsmallbusiness #shoplocal #shopindependent #fathersday2023 #fathersdaygiftguide

Come and get ’em! Beer Pint Soaps are stocked an

Come and get ’em! Beer Pint Soaps are stocked and ready for you @mtlowebrewing starting today. Stop in for a pint of delicious beer and grab a soap pint or two to go. Or hit the 🔗 you know where, to order online.

Beer Pint Soaps are a collaboration with Mt. Lowe Brewing using 4 of their delicious beers: “The Hills Have IPA”, “Honeyngton Hef”, “Bungalow Blonde Ale” and “Tears of 1,000 Apricots”. Not just for beards, they’re formulated to be moisture-rich and cleansing for the whole body. Grab an exfoliating soap saver to go with it for just $1 more!
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#beardoil #beardbalm #moustache #moustachewax #beerdsoap #beardsoap#colonelangus #archetypebeardco #pogonotrophy #archetypes#beardcessories #beardcare #beard #beardsofinstagram #beardstyle #beardedgentlemen #shopsmallbusiness #supportsmallbusiness #shoplocal #shopindependent #fathersday2023 #fathersdaygiftguide

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